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10+ Years of Expertise in Inbound Marketing & B2B SaaS | Content Marketing Strategist

Helping Brands Across Various Industries as a Consultant for the Past 4 Years

Content Marketing | Inbound Strategy | Distribution | Lead Generation

Success in capturing audience attention hinges on strategic messaging, timing, and platform selection. It begins with knowing your target personas and ends with delivering the value they seek. In 2024, it's all about crafting exceptional experiences with your product or service.

SEO (Blogs and Landing Pages)

Prescience Decision Solutions •

Assessing Organizational AI Readiness with AI Maturity Framework | Prescience Decision Solutions

While investing in AI, enterprises need be prepared for multiple dimensions to truly embrace the power of these technologies and keep pace with the rate of change. An AI maturity framework provides a comprehensive evaluation of an organization’s readiness, assessing its capability to successfully integrate AI.
In absence of a readiness evaluation, enterprises risk failures due to poor planning and execution gaps. While artificial intelligence is seen as one of the greatest opportunities of our t...
Salespanel Blog •

Blog: Role of Chief Revenue Officer (CRO) in 2023 and the Impact on Marketing

A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or the other responsibility of a present-day Chief Revenue Officer (CRO) as an integral part of any organization- which means that the role was always there but not in the form it needs to be today.



So, what has changed?



Digital technology has reduced the gap between sales and marketing.
With sophisticated sales and marketing automation in place, customer acquisition is easier than ever before.
QuickBlox •

Blog: Using Real-Time Chat to Optimize Marketplace Engagement & Boost Conversions

Marketplaces can be divided into three categories: B2C, C2C, B2B – Chat and messaging is relevant to all of them regardless of what they sell. Let’s take an example of a C2C platform like OLX. If I want to buy any article posted by the seller on the site and have a few queries about it, I can directly open the app and message them for making a quick decision. Even if the seller is busy and misses real time notifications, they can reply to me instantly by reading my messages later. Real time responses will certainly nurture my buying intent but even if the responses are a bit delayed there is a track of communication, which means both parties can communicate asynchronously via the same message box. Think of a chatbot, email or phone call in this place- the seller may lose this lead completely!
Medium •

Blog: How to Build a Thriving Social Community Online — Real World Solutions to Enhance User Communication

The most successful social media and online communities are those that encourage the members to communicate with each other and exchange their ideas. These platforms are designed to allow users to share thoughts, ideas, and knowledge, to ask questions and receive answers, to seek assistance and empathy.

So, what makes these communicative features so effective? Here is a list of some of the most important ones:

Groups:

The ability to group people together on the same topics is one of the most important features of any social network or online community. Grouping people by their interests allows them to easily find others they have things in common with and makes it easier for them to start conversations. This feature makes it easier for users to keep track of friends and acquaintances, and even strangers who share their interests.
QuickBlox •

Blog: Build or Buy – Building In-App Chat From Scratch Vs Buying a Chat API & SDK

When you enter the world of systems and software development today, these are the two paths set down for you – build and buy. And whenever you are tasked with the inclusion of in-app chat, this question will always arise. There are multiple ways with which this match between build and buy can be settled. In fact, a lot of seasoned developers and industry leaders can and have declared the winner already.
QuickBlox •

Blog: 20 Best Telemedicine Apps for Providers and Patients in 2022

Telemedicine is the delivery of healthcare from a distance with information and medical consultation via electronic media. Time Magazine calls it “healing by wire”. We saw it coming up as a boon during pandemic when doctor’s visits became a usual for some, and risky business for others, and the lockdown norms altered the way we approach medicine. The sheer terror of catching a disease whilst going out to fix another wasn’t fair for any of us. To keep patients and doctors safe, telemedicine apps have paved the way for safe, secure, virtual health care from the comfort of our homes.
QuickBlox •

Home Page: QuickBlox, chat API and SDK

Launch quickly and convert more prospects with real‑time Chat, Audio, and Video communication

If you own a product, you know exactly how drawn-out and exorbitant it can be to build real-time communication features from scratch. Quickblox can help you design, create, and enter the market at a much faster rate with APIs and SDKs that shortcut product and engineering delivery. Convert your ideas into a successful product with us and watch the engagement rate rise, while you build a loyal user base
Salespanel Blog •

Blog: Role of Chief Revenue Officer (CRO) in 2023 and the Impact on Marketing

A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or the other responsibility of a present-day Chief Revenue Officer (CRO) as an integral part of any organization- which means that the role was always there but not in the form
FATbit Blog •

Blog: Quora Case Study - The Wonderful World of Quora

Quora is the place where questions get answers. This website helps online users raise queries for knowing the unknown and reply to ones they are good at answering. Founded in 2009, this community based platform has 500,000+ registered users and serves to global need of knowledge.
• Ranks 407th among most heavily-trafficked sites of the US
• Ranks 436th among most popular site in the world

Quora has become a substantive resource for millions of entrepreneurs and one of the best sources for Busin

Social Media Marketing

Milestones Achieved in 30 Days

LinkedIn Management



Managed organic traffic for a data analytics services and solutions provider. Leveraged LinkedIn to increase social traffic to website and improve content distribution. 

Video Content

Created some videos for brand awareness and increasing referral traffic while working at Applozic (a brand acquired by Khoros now). This is one of those videos.

From script writing to illustrations and video editing, I owned this piece. Wrote the script, coordinated with designer and editor to complete it within the available time and budget.

Carousel Post

Video Content

Created some videos for brand awareness and increasing referral traffic while working at Applozic (a brand acquired by Khoros now). This is one of those videos.

From script writing to illustrations and video editing, I owned this piece. Wrote the script, coordinated with designer and editor to complete it within the available time and budget.

Ghostwriting

Inc. •

Top Seven E-Commerce Platforms in 2018

With increasing amounts of data, artificial intelligence (specifically, machine learning) has entered the larger world of ecommerce. It has not yet reached a saturation point but the big players like Amazon led the way forcing anyone who would like to compete to follow suit. Two features in particular -- reorder and subscription services -- are meant to offer personalized shopping experiences based on your past shopping preferences. The level of customization has increased dramatically, thanks t

Product Manager Interviews

Interviewed PMs across certain verticals to meet the marketing goals of Applozic in 2021-22

From data analysis to networking, cold outreach, industry research, scripting and interviewing, I owned this segment. 

Happy to answer your queries! Please connect via email to discuss this further. Thanks for your time :)